here, only the young

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let's get these teen hearts beating faster, faster

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"I understand that journalists these days need to self-promote. I do it relentlessly. But I worry when it starts to feel like the focus of what we do. I think part of the reason that we’re in this shit-hole to begin with is precisely because of marketing. Because for decades, publications have focus-grouped their content to death, creating cover lines about 17 ways to get flat abs and pumping out written-by-committee stories about lifestyle “trends.” In fact, barring a few key titles, I think it’s safe to say that much of our media is nothing but marketing. And as a result, it feels empty and dull."

Carolina’s really smart in this. And we don’t exempt ourselves from this; like virtually all publications, we sometimes fall into the trap of not trusting ourselves, and our readers, and the results speak for themselves.  (via newsweek)

Thursday, June 24th 2010 11:19pm

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